ASSESSMENT
Marketing ROI Measurement Questionnaire
Find out which approach to measuring marketing ROI your data allows, and learn what steps you need to take to achieve higher levels of sophistication and insight.
Find out which approach to measuring marketing ROI your data allows, and learn what steps you need to take to achieve higher levels of sophistication and insight.
To recap our webinar, there is a range of tools for measuring marketing ROI, but your ability to use them depends on the quality and availability of your data. This questionnaire will sort out your level of readiness to determine marketing ROI, and give you concrete steps for reaching the next level of data quality so you can achieve the insight you want.
Reporting is included in the marketing ROI toolbox because while it cannot determine ROI, it is the bedrock of tools that can. Reporting establishes good data capture practices and familiarizes analysts with the organization’s data. It also builds good habits for insight distribution and accessibility. And it should be overlooked that good reporting – that is, timely and accurate observation – is often all you need to make critical marketing decisions.