Between Brunner’s unmatched expertise in driving creativity through the use of data science and analytics, and Black//Brown‘s strategic approach to diversity go-to-market design, storytelling, and business acceleration, Outset is set to change the way brands leverage diversity in their marketing efforts to create more substantial revenue outcomes.
"A number of companies have recently made promises about investing in Diversity, Equity, and Inclusion—and that’s a good thing," says Charlie Echeverry, Managing Director of Black//Brown. "But rather than establishing a DEI team or practice as a singular solution to a massive opportunity, our approach is to help companies think of diversity as a source of growth and at the point of inception—at the strategic, product, and/or initiative level. By moving diversity ‘up the value chain,’ we can create greater brand growth."
Brunner and Black//Brown recognized an opportunity to apply this method to brand marketing—specifically within the business-to-business space—leading to the partnership and the launch of Outset.
Strategies Rooted in Diversity & Data
Go-To-Market Design & Product Innovation
Narrative Development & Storytelling
Creditability Acceleration through Partnerships
We’ve created an Outset content series to give you the latest on diversity marketing insights and trends to move your multicultural marketing efforts forward.