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Trends Driven By Diversity

BRUNNER & BLACK//BROWN PARTNER TO CREATE OUTSET​

A NEW INDUSTRY INITIATIVE AIMED AT MAKING DIVERSITY MARKETING A SOURCE OF GROWTH FOR BRANDS

CREATE SUBSTANTIAL REVENUE OUTCOMES BY CHANGING THE WAY YOU LEVERAGE DIVERSITY IN YOUR MARKETING EFFORTS

Between Brunner’s unmatched expertise in driving creativity through the use of data science and analytics, and Black//Brown‘s strategic approach to diversity go-to-market design, storytelling, and business acceleration, Outset is set to change the way brands leverage diversity in their marketing efforts to create more substantial revenue outcomes.

"A number of companies have recently made promises about investing in Diversity, Equity, and Inclusion—and that’s a good thing," says Charlie Echeverry, Managing Director of Black//Brown. "But rather than establishing a DEI team or practice as a singular solution to a massive opportunity, our approach is to help companies think of diversity as a source of growth and at the point of inception—at the strategic, product, and/or initiative level. By moving diversity ‘up the value chain,’ we can create greater brand growth."

Brunner and Black//Brown recognized an opportunity to apply this method to brand marketing—specifically within the business-to-business space—leading to the partnership and the launch of Outset.

 

PRODUCTS/SERVICES

Strategies Rooted in Diversity & Data

  • Real-time insights and 1st party research to radically increase understanding of the diverse (Latino & Black) communities and uncover transformative growth opportunities.

Go-To-Market Design & Product Innovation

  • Building on diverse insights to create a strategic roadmap for business growth. Enter new markets. Engage new audiences. Disruptive new product ideation and/or adaptations to existing lines to grow share.

Narrative Development & Storytelling

  • Communication of brand value-proposition to diverse communities in a relevant and authentic way. From content strategy to creative development to amplification.

Creditability Acceleration through Partnerships

  • Connect business, market, and diversity partner opportunities to accelerate creditability and trust amongst diverse communities.

 

START YOUR DIVERSITY MARKETING IMPACT NOW

We’ve created an Outset content series to give you the latest on diversity marketing insights and trends to move your multicultural marketing efforts forward.