CREATE SUBSTANTIAL REVENUE OUTCOMES BY CHANGING THE WAY YOU LEVERAGE DIVERSITY IN YOUR MARKETING EFFORTS

Diverse consumers are a primary source of business growth when marketing within the US. To capitalize on that growth from a marketing standpoint, brands must have a diversity strategy at the outset of their marketing communications planning process.

At Brunner, we take a very audience-centric approach to our strategic planning. When we recognized that we could do better to build marketing strategies for diverse consumers, we created Outset, a consortium of multicultural partners that bring a deep understanding of underrepresented communities.

The audience expertise provided by our partners is then used within our tried-and-true approach to marketing communications planning. So, instead of a siloed campaign for the diverse consumer, our diversity marketing solutions seamlessly integrate into our marketing communications plans from the beginning. Our clients have one cohesive plan which creates scale and stronger business impact.

Outset is focused on business growth through diverse marketing, leveraging all the great services that we’re already known for such as audience-focused strategy, strong analytic chops, marketing and media activation, and creative excellence.

PRODUCTS/SERVICES

Strategies Rooted in Diversity & Data

• Real-time insights and 1st party research to radically increase understanding of diverse communities and uncover transformative growth opportunities.

Go-To-Market Design & Product Innovation

• Building on diverse insights to create a strategic roadmap for business growth. Enter new markets. Engage new audiences. Disruptive new product ideation and/or adaptations to existing lines to grow share.

Narrative Development & Storytelling

• Communication of brand value-proposition to diverse communities in a relevant and authentic way. From content strategy to creative development to amplification.

Creditability Acceleration through Partnerships

• Connect business, market, and diversity partner opportunities to accelerate creditability and trust amongst diverse communities.

START YOUR DIVERSITY MARKETING IMPACT NOW

We’ve created an Outset content series to give you the latest on diversity marketing insights and trends to move your multicultural marketing efforts forward.

• Did you know? Latinos are 5.5x more likely to listen to podcasts than the general population.
  Learn more by downloading the Top 5 U.S. Trends Driven by Diversity.
• Diversity Marketing Video Series
  • PART 1: The Evolution of Diversity Marketing
  • PART 2: The Rise of the Consumer Conscious Era
  • PART 3: Connecting with Specific Audiences